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Fundraising KIT

Author: Ally Smith

With a passion for nonprofit innovation, Ally has spent her career helping build community capacity and helping supporting social innovation as a customer success manager turned, youth worker, turned social researcher. After leaving the tech start-up landscape, she pursued a Master’s in Philanthropy and Nonprofit Leadership and has since supported nonprofits to innovate and grow. A Canadian ex-pat and social entrepreneur based in Edinburgh, she enjoys hiking, baking bread in a panic, and pursuing the full Scottish experience- rain and rugby included!
Artificial Intelligence Data Analysis Fundraising Insights Reporting
6 Ways to Nurture and Retain Monthly Donors
Fundraising | Insights

6 Ways to Nurture and Retain Monthly Donors

ByAlly Smith October 17, 2022September 11, 2022

Learn six key tips on how to nurture and retain more monthly, recurring donors for your nonprofit organization.

Read More 6 Ways to Nurture and Retain Monthly DonorsContinue

How to Set SMART Major Gifts Fundraising Goals
Data Analysis | Fundraising | Insights | Reporting

How to Set SMART Major Gifts Fundraising Goals

ByAlly Smith October 3, 2022September 11, 2022

By setting SMART major gifts fundraising goals, you can align your team on strategies that’ll steward major donors in the right direction.

Read More How to Set SMART Major Gifts Fundraising GoalsContinue

How to Write Fundraising Emails: 5 Best Practices
Data Analysis | Fundraising | Insights | Reporting

How to Write Fundraising Emails: 5 Best Practices

ByAlly Smith September 13, 2022September 13, 2022

Learn how to write fundraising emails that’ll capture your donors’ attention and get you closer to achieving your fundraising goals.

Read More How to Write Fundraising Emails: 5 Best PracticesContinue

Fundraisers’ Guide to Measuring and Reporting Nonprofit KPIs
Data Analysis | Fundraising | Insights | Reporting

Fundraisers’ Guide to Measuring and Reporting Nonprofit KPIs

ByAlly Smith September 5, 2022September 6, 2022

If you can’t measure it, you can’t improve it! Read this guide to learn the nonprofit KPIs to measure as you scale your fundraising growth.

Read More Fundraisers’ Guide to Measuring and Reporting Nonprofit KPIsContinue

How to Identify Major Gifts Prospects
Data Analysis | Fundraising | Insights | Reporting

How to Identify Major Gifts Prospects

ByAlly Smith August 29, 2022September 1, 2022

Learn practical steps for identifying and attracting major gifts prospects to your nonprofit organization.

Read More How to Identify Major Gifts ProspectsContinue

A Comprehensive Guide to Nonprofit Marketing
Fundraising | Insights | Reporting

A Comprehensive Guide to Nonprofit Marketing

ByAlly Smith August 29, 2022September 1, 2022

To attract the right donors, nonprofits need a solid marketing plan. Read this guide to learn how to create one.

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Fundraiser Performance Management Guide: Raise More With Your Team
Fundraising | Insights

Fundraiser Performance Management Guide: Raise More With Your Team

ByAlly Smith May 20, 2022August 15, 2022

Learn the three key components of fundraiser performance management to develop a team that’s always striving to improve and raise more!

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5 Best Fundraising Books to Read in 2022
Artificial Intelligence | Data Analysis | Fundraising | Insights

5 Best Fundraising Books to Read in 2022

ByAlly Smith April 29, 2022August 15, 2022

Here’s a shortlist of the best fundraising books that nonprofit professionals and teams need to read and learn from.

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How to Fundraise for Nonprofit Stock Donations
Fundraising | Insights

How to Fundraise for Nonprofit Stock Donations

ByAlly Smith April 20, 2022August 15, 2022

Learn how your organization can accept nonprofit stock donations and identify the right stock donation prospects.

Read More How to Fundraise for Nonprofit Stock DonationsContinue

How to Engage and Retain Attendees After Virtual Fundraising Events
Fundraising | Insights | Reporting

How to Engage and Retain Attendees After Virtual Fundraising Events

ByAlly Smith April 7, 2022August 16, 2022

Virtual fundraising events are a great tool for fundraisers. Learn how your nonprofit can keep virtual event attendees coming back and convert them to donors.

Read More How to Engage and Retain Attendees After Virtual Fundraising EventsContinue

How to Optimize Your Direct Mail Fundraising Campaigns
Data Analysis | Fundraising

How to Optimize Your Direct Mail Fundraising Campaigns

ByAlly Smith March 11, 2022August 15, 2022

This article examines the value of direct mail fundraising today and explores how nonprofits can improve and optimize their direct mail fundraising campaigns.

Read More How to Optimize Your Direct Mail Fundraising CampaignsContinue

How to Calculate Donor Retention Rate
Data Analysis | Insights

How to Calculate Donor Retention Rate

ByAlly Smith March 11, 2022August 15, 2022

Your nonprofit’s donor retention rate is an indicator of how successful your donor engagement and retention efforts are. Learn how to calculate this metric.

Read More How to Calculate Donor Retention RateContinue

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