A Guide to Donor Retention:

How To Build Long-Term Relationships with Your Donors

  • Download Your Guide

Donor retention is the outcome of an effective donor engagement strategy. The better you can make donors feel welcome and valued, the better your chances of building long-term relationships with them. And these long-term donor relationships are essential to your nonprofit’s sustained growth.

In the comprehensive guide, we explore the strategies to implement, and steps to take, when building long-term donor relationships so you can retain more donors. You’ll learn:

  • How to calculate your donor retention rate and establish a benchmark for measuring your donor engagement success
  • The 3 key strategies to improving your donor retention rate
  • Why saying thank you is the first of many steps to retaining more donors