How to Build a Planned Giving Program That Works

How to Build a Planned Giving Program That Works

Fundraising is much more than solicitation; it’s the development of meaningful relationships between a nonprofit and its donors over time. This process takes effort, but if done right, it could lead to a stage whereby the donor decides to leave a charitable bequest to your nonprofit in their will. This stage in the donor journey…

How To Measure Donor Engagement
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How To Measure Donor Engagement

Fundraisers play an essential role in developing and nurturing donor relationships. A healthy relationship with your donors can lead to more positive donor engagement and interactions with your nonprofit’s campaigns and programs. As such, it is vital to know how to calculate and track the metrics that measure your donor engagement performance.  This article outlines metrics that…