Frequently Asked Questions


KIT integrates with your CRM and aggregates your data with our external data source partners to give you an enhanced dataset on your donors. Through AI, KIT learns from your data to forecast your performance and provide predictions and insights on your donors.

This enables you to save time, engage with the right donors and raise more money for your cause.

Artificial Intelligence (AI) is the ability of a computer to perform tasks that would typically require human intelligence and cognition. It is the process of using a computer to automate tasks previously done by humans.

Machine Learning is the underlying process of AI, that allows machines to analyze data and learn it to self-improve, in order to identify patterns in data and predict outcomes. Through machine learning, computers can find trends that would have otherwise gone unnoticed.

For nonprofits, harnessing the power of AI and machine learning means that tasks that would normally take hours or days to complete, can be automated and done in a matter of seconds or minutes, allowing fundraisers to get back to what matters – engaging their donors. Through machine learning, predictions can be made that show fundraisers which donors to speak to, and optimize their fundraising.

KIT analyzes your historical data and is trained to pick trends that are likely to repeat in the future to solve problems that fundraisers face everyday for example, who is likely to donate, how much are they likely to give, and how much is our organization expected to bring in this year.

KIT provides fundraisers with information and insights on their donors by aggregating the data within their CRM with external data collected through social media, donor communications and wealth intelligence tools. KIT also uses this data internally to build it’s machine learning models, so that it can continue to learn and predict behaviors.

For example, KIT uses data that exists on your donors such as how much a donor has given to other similar charities, their net worth, if they live in a neighborhood with a high propensity to give, and combines that with your data related to a donor’s giving history with your nonprofit, to give you a stronger understanding of each donor.

KITs algorithms use state of the art machine learning technology. These algorithms are built with the fundraiser in mind. We start by looking at the problem to solve and we try to build out a solution that uses the best practices from the sector. This is our benchmark for our algorithms. Our algorithms should perform better than the current best practices.

The ML algorithms are built by training on a model on historical data to solve the problem at hand. For example we can train our model on donation data to find the times when donors are most likely to give. Once a model is built it can be used to make predictions for new data.

KIT is built specifically for fundraisers, currently using a CRM to manage their fundraising efforts. KIT was built to give nonprofits access to cutting edge technology that was previously only available to large organizations.

Through KIT, fundraisers can automate administrative and time consuming tasks, personalise their donor relationships, prioritise their focus on the right KPIs & donors, and optimize their fundraising efforts by turning data into a roadmap for success.

Integration / Database Updates

KIT is an extension to your CRM, expanding its capabilities to ensure that you are getting the most out of your data. It enhances your CRM with data that you would otherwise not have access to, and utilizes industry leading AI-powered tools to make sure you don’t miss any opportunities in your fundraising.

No, KIT is a read only product, meaning that it pulls all of its data directly from your CRM. This means that you don’t have to worry about duplicate records or changes being made to your database from different sources.


As many as you want. KIT allows for unlimited users within KIT, so each member of your organization can customize it according to their preferences and needs.

Yes, as the administrator, you can edit your preferences and change administrative permissions when a new user is added from your organization. You can also tailor KIT’s layout and information based on your role & responsibilities, meaning that you only see the data that is important to you

Pricing / Contacts

KIT contracts are annual, however users will be billed monthly throughout the term of your contract.

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