How Fundraisers Can Identify More Corporate Donors
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How Fundraisers Can Identify More Corporate Donors

Corporate donors are for-profit organizations that contribute to nonprofit fundraising campaigns and initiatives as part of their Corporate Social Responsibility (CSR). This contribution can come in many forms, from monetary sponsorship to in-kind donations.  Corporate donations can be a valuable avenue to diversify your fundraising efforts and secure a new revenue stream in your nonprofit. It’s also a great…

The Case Against Nonprofit AI: Common Questions Answered and Myths Debunked
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The Case Against Nonprofit AI: Common Questions Answered and Myths Debunked

What comes to mind when you think of artificial intelligence (AI) in the nonprofit sector?  Do you imagine robots counting the cash your organization has brought in from a fundraiser? Do you see yourself sitting on the couch while some software sends personalized emails to your donors? Do you see yourself inputting equations into an…

How to Build a Planned Giving Program That Works

How to Build a Planned Giving Program That Works

Fundraising is much more than solicitation; it’s the development of meaningful relationships between a nonprofit and its donors over time. This process takes effort, but if done right, it could lead to a stage whereby the donor decides to leave a charitable bequest to your nonprofit in their will. This stage in the donor journey…

How To Measure Donor Engagement
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How To Measure Donor Engagement

Fundraisers play an essential role in developing and nurturing donor relationships. A healthy relationship with your donors can lead to more positive donor engagement and interactions with your nonprofit’s campaigns and programs. As such, it is vital to know how to calculate and track the metrics that measure your donor engagement performance.  This article outlines metrics that…

How to Create a Donor Acquisition Plan that Attracts Prospects
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How to Create a Donor Acquisition Plan that Attracts Prospects

Donor acquisition is the process of attracting new donors to your nonprofit organization’s cause. It is a strategy that involves connecting with supporters and prospects and encouraging them to become engaged donors who stay committed to your nonprofit’s cause and mission.  For several nonprofits, donor acquisition goes hand in hand with donor retention as they…