Revenue from monthly giving increased by an incredible 24% in 2021, while one-time revenue declined by 1%. What’s more, monthly giving accounted for 22% of all online revenue in 2021.
Now’s the time to optimize your monthly donor fundraising program, develop your strategy, and leverage the power of your existing donor database. By cultivating relationships with donors who are already connected to your cause, you can begin your appeals with a strong list of prospects.
The hard part is finding which donors in your database are most likely to step up and support your cause on an ongoing basis. Well, look no further!
Fundraising KIT’s Likelihood to Recur feature identifies existing donors who are likely to commit to giving on a consistent basis. KIT tells your nonprofit who’s ready to make a bigger commitment with just a few simple clicks.
This article will cover what KIT’s Likelihood to Recur feature is and how you can plug it into your current CRM so you can start finding new monthly donors and raising more for your cause. Let’s get into it!
How does KIT’s ‘Likelihood to Recur’ Feature Help Increase Revenue?
We know your organization is constantly accumulating data points that can help guide your fundraising strategy. With a tool like KIT, a technology that works behind the scenes of your current CRM to identify the best ways to engage, communicate, and connect with your donors, you are set up for success from the start!
Specifically, our feature called ‘Likelihood to Recur’ can help your fundraising by doing all the heavy lifting for you. This feature analyzes your donors’ giving histories and past interactions, such as email activity, event attendance, and more, to let you know which contacts in your database are the most likely to become monthly recurring donors.
Not only that, KIT will tell you when to reach out, how to reach out, and how much these donors will most likely give to your monthly giving program – isn’t that amazing?
Here’s why it’s amazing: recurring donors are the backbone of your nonprofit. Their reliable funding ensures you’re able to confidently project and distribute resources, so you’re always funding your mission. Additionally, encouraging monthly donations from your supporters is one of the best ways to reduce administrative burdens, as you can receive multiple donations with just one ask.
Also, don’t forget that their dedication to your cause can translate to other areas. Monthly donors make great peer-to-peer fundraisers and enthusiastic event participants.
For all of the reasons monthly giving increases nonprofit revenue, we want to make sure you harness the power of KIT’s tools and features to get yourself ahead of the game!
How Can I Get KIT’s Features and Tools?
KIT’s ‘Likelihood to Recur’ feature is currently available for any nonprofit using Salesforce, NeonOne, Keela, and Raiser’s Edge NXT Customer Relationship Management (CRM) systems. KIT’s tool plugs into your CRM, so it’s an easy, seamless addition to your existing database. With a click of a button, you get access to all KIT’s features and tools, including our ‘Likelihood to Recur’ feature.
Book a personalized demo today to learn more about how KIT can help your organization reduce administrative tasks and maximize your fundraising potential.
With Fundraising KIT, you can gain access to cutting-edge technology that gives you the same organizational power as some of the world’s most successful companies.
Through insights powered by Artificial Intelligence, you can streamline your fundraising strategy and make data-driven decisions that will empower your organization and grow the contributions you make to the communities in which you serve.