5 Fundraising Email Templates to Win Back Lapsed Donors

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7 out of 10 donors do not give to the same nonprofit organization twice. While this statistic might seem alarming, it presents an opportunity for you to steward your first-time donors and re-engage your lapsed donors so they can keep contributing to your cause. 

With this in mind, we’ve created 5 fundraising email templates that you can use to re-engage lapsed donors. 

By downloading this template, you’ll be able to:

  • Write emails that remind one-time donors of the impact of their previous contributions
  • Send targeted fundraising appeals to re-engage your lapsed donors
  • Craft campaign-specific fundraising appeals that highlight the potential outcomes of your next campaign 
  • Secure more recurring donors and improve your donor retention rate