Advanced Donor Retention Rate Calculator

Cover page of the Advanced Donor Retention Rate Calculator showing a calculator in use
  • Download Your Calculator

Calculating your Donor Retention Rate provides you with an understanding of how effectively your organization prevents donor turnover. However, it’s not enough to just know your retention rate percentage. You need to know the demographics and giving history of donors who stop giving so you can prevent future turnover from those donor groups.

The Advanced Donor Retention Rate Calculator will tell you which donor groups tend to stop giving, so you can put strategies in place to win them back!

By downloading this calculator, you’ll be able to:

  • Learn the demographic breakdowns of your retained and lapsed donors.
  • Confidently target and steward specific donor groups to prevent turnover.
  • Create a more inclusive fundraising strategy.