Donor Segmentation Template

Cover page of the Donor Segmentation Template with a tablet showing a segmented list of contacts
  • Download Your Template

Segmenting donors is key to developing a targeted fundraising and communication strategy. With this template, you can segment your contacts and donors based on their level of engagement. Then, create personalized messaging appropriate for each segment.

By downloading this template, you’ll be able to:

  • Define segmentation criteria and assign scores to each segment.
  • Segment your donors based on how recently they donated, how often they donate, and the average value of their donations.
  • Use our segment organizer to determine which segments to prioritize in your fundraising and communication process.