Acquiring new donors is much more expensive than securing a gift from an existing donor; 10-20 times more expensive to be exact! While it’s important to invest some of your resources into securing new donors, the best bang for your buck is likely already living in your database. Securing that second gift is the key to deepening your donor engagement and gives a good indication to which of your donors are the most invested in your work and have the highest potential to become long-term supporters.

In this guide, you will: