The Major Gifts Fundraising Playbook
7 out of 10 donors do not give to the same nonprofit organization twice. While this statistic might On average, 88% of all campaign donations come from just 12% of donors, and that 12% are usually major donors. Considering how impactful these gifts and donors can be, it is important to focus on attracting and nurturing your relationships with major donors. We’ve designed a major gifts fundraising playbook to help you do exactly that.
By downloading this template, you’ll be able to: