The Major Gifts Fundraising Playbook

  • Download Your Guide

7 out of 10 donors do not give to the same nonprofit organization twice. While this statistic might On average, 88% of all campaign donations come from just 12% of donors, and that 12% are usually major donors. Considering how impactful these gifts and donors can be, it is important to focus on attracting and nurturing your relationships with major donors. We’ve designed a major gifts fundraising playbook to help you do exactly that. 


By downloading this template, you’ll be able to:

  • Understand the importance of major gifts fundraising and how it fits into your campaign strategy 
  • Learn the 6 indicators to consider when conducting major donor prospect research 
  • Apply the 6 best practices that are crucial to securing major gifts 
  • Learn how you can find major donors within your existing database