Social Listening: Analyzing Social Media and Donors

Whether or not you’re aware of it, stakeholders constantly interact with your nonprofit organization. Especially on social media, you may be a part of hundreds – or even thousands – of mentions and conversations you’re not aware of.

And honestly, how could you keep track of everything happening on Twitter while also doing your job? You can’t! Let Fundraising KIT’s newest feature, social listening, analyze your nonprofit social media so you can have up-to-date fundraising insights. 

This article will discuss everything you need to know about our new Social Listening feature and how you can use it:

What is Social Listening?

Broadly speaking, social listening is the monitoring of an organization’s social media channels – like Facebook, Twitter, and Instagram – for stakeholder feedback and direct mentions. However, social listening tools can also keep track of specific keywords, topics, competitors, or industries. 

Once the desired data has been identified and stored in your database, most tools will perform analyses to develop insights and spot opportunities. For example, KIT’s social listening feature automatically updates your pre-existing CRM to ensure you can act on the most relevant discussions and have up-to-date donor engagement data. 

What Are the Benefits of Social Listening?

One of the benefits of social listening tools is that they can quickly measure large amounts of data. For example, by entering a simple search in Fundraising KIT’s platform, fundraisers can see tweets made by any of their contacts or with a specified keyword.

Additionally, by having this data readily available in their CRM, fundraisers can better understand their donors’ passions and interests. For Major Gift Officers, this will be a valuable resource for identifying their donors’ interests areas and identifying finding opportunities. For fundraisers monitoring specific campaigns, KIT’s social listening feature will allow you to monitor the performance of specific keywords and hashtags. 

Fundraising KIT can also provide a more detailed picture of donor engagement by tracking when donors on social media mention you. This helps you understand which donors are most engaged, who’s ready to give, and who needs more attention.

How Does Social Listening Work?

Fundraising KIT’s social listening insight integrates with Twitter’s application programming interface (API) to search for relevant tweets. Keep in mind that In order to find their donor’s tweets, fundraisers must add their donors’ Twitter handles into the platform. Try including a “Twitter Handle” field in your donor information forms, so you don’t have to research every donor’s username.

Users can refine their searches to find the most relevant Twitter activity. KIT will display up to 50 tweets from the last seven days matching any search requirement entered. Alternatively, users can generate social listening reports displaying relevant Twitter activity from the past 30 to 90 days.

How Can I Get Fundraising KIT’s Social Listening?

Currently, Salesforce, NEON CRM, Keela, and Raiser’s Edge users can take advantage of social listening by adding KIT to their nonprofit CRM. KIT’s platform integrates directly with your pre-existing CRM account so that you can have all your donor insights in the same place.

Talk to a fundraising expert today to learn more about social listening and how Fundraising KIT can help you to take your social media strategy to the next level.

Your database is key to enhancing your fundraising strategies and major donor relationships. What’s more, KIT’s Major Donor Score takes the guesswork out of major donor identification and cultivation, guiding you to streamline your solicitation processes and generate the best result for your organization.